Jordan

To showcase Jordan Brand’s VIP23 event, we were brough on by Limitless and ThunkWork to capture an exclusive experience for select members of the Jordan Family. The goal was to convey the thrill of this behind-the-scenes access, highlighting the brand’s legacy while unveiling the highly anticipated Jordan Tatum 1 “Zoo.” From private product reveals to VIP treatment at a Celtics game, we developed a creative approach that would authentically capture the prestige and excitement of this unforgettable event.

The production required precision and efficiency, from capturing intimate moments with new product reveals to immersing viewers in the energy of a live Celtics game at TD Garden. We worked closely with the event’s organizers to seamlessly blend into each setting, using a mix of dynamic camera techniques and cinematic framing to keep the visuals engaging and immersive. With access to the VIP experiences and exclusive product moments, our team captured every iconic shot, transforming the footage into a powerful reflection of the Jordan Brand’s commitment to its community.