MrBeast X HTTOTW

Ideation
Collaborating with the world’s largest YouTuber wasn’t something we expected—until How To Take Over The World reached out. Host Ben Wilson shared that Jimmy Donaldson (aka MrBeast) agreed to an interview if it was filmed at his headquarters in North Carolina. With just 36 hours to prepare, our team quickly aligned on expectations, travel logistics, and the gear needed to deliver a production worthy of such a high-profile guest.

Production
While this type of shoot would typically require a three-person crew, we streamlined operations to stay within budget, sending only Talmage, our Podcast Director. The setup took place in MrBeast’s strategy room—a space where other notable podcasts, like Lex Fridman’s, have been recorded. Jimmy himself remarked that this was the best-looking podcast ever filmed there.

Result
This project launched How To Take Over The World’s YouTube channel. From zero subscribers, the channel gained over 8,000 within a few weeks. The episode itself has surpassed 280,000 views, earning widespread praise for both content and production quality—a testament to what’s possible with expert execution and compelling storytelling.