SOURSE

Our team had a last minute request come in to help do the production and post for an ambitious project with Sarah Hyland (Modern Family Star and Co-founder of Sourse). We were tasked to create a Behind The Brand video, a video for their Hair Grow Bites, their Skin Glow Bites, as well as 25 different social cutdowns in vertical orientation to give them enough content to post for the next 6 months. This also included product in studio and lifestyle photography.

This production was pulled off in a 12 hour day, with set scripts and a teleprompter for talent to rip through their lines. The b-roll portions of the production were shot quickly as we had to move on to doing a new setup for each interview and video. The production went without a hitch.

Post-production was an intensive but rewarding three-week process. Utilizing text animation and screens to highlight key features and benefits of the products elevated the production value and helped reinforce branding. This was for a partnership with Sephora and was played in stores all over the USA.